Standard television screen size. This means that it is proportionally 4 wide to every 3 high.
43
Format of tape required by most cable companies for television broadcast of your commercial.
This is commonly referred to as widescreen or a movie-screen look. It has black bars at the top and bottom that are typically used to store title information in commercials.
lb
A motion that is side to side. This will require zooming into the photo so that you can scroll from one part of the image to another. In this instance, a left to right pan would move from left box A to right box B.
pan
Royalty-free photographs that we provide, which you can add to your package and use in your commercial.  Our categories include, Animals, Food, Transportation, World and many more.  To see what we have to offer visit our Media Gallery page.  
Text on your commercial that will give information such as a business name or phone number.
title
This is how one image changes into the next. It can be a simple fade between the two images or something much more elaborate.
The narration in your commercial.
Focusing on a smaller or larger portion of the photograph. Zooming in would mean that you are going from a large area to a smaller area. Zooming out would mean that you are going from a small area to a larger area. In this example a zoom-in would be move from large box A to small box B.
zoom
 
 
 
 
 

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